Fellow realtors, the gig is up.
With the growth of the digital age, sellers are seeing less and less value in real estate agents! More commonly, sellers opt to sell by owner or to use a flat-fee listing service. Either option cuts out the listing agent all together!
Why is there such animosity from sellers? The answer is this: during these hot market conditions, sellers see that listing agents make a quick 2.5% commission for simply uploading some information/pictures into the MLS! And that’s pretty much it…
Gone are the days where agents would actively find buyers! Gone are the days where you would need an agent to show you what properties are on the market! Gone are the days where a seller would have no idea what their home is worth!
The listing agent has become nothing more than a glorified secretary.
So, before you retire your real estate license, give this a try: Pocket Listings.
Pocket listings? Yes. Pocket listings. There is no better way to show your client how valuable you are, than to try and sell the property as a pocket listing. That means ACTIVELY finding buyers. In doing so, you can earn more commission, and at the same time save your client money! There are numerous other benefits of pocket listings.
For example, you can take a listing for a 4% listing fee if it is sold in-house. If you represent both the buyer and seller, all of the commission stays in-house (of course). The alternative would be for your client to pay a 5% listing fee that is split between two agents, earning each only 2.5%.
See, pocket listings are truly that great! A broker can earn more, while at the same time costing the seller less money. Now, what’s the catch? Finding buyers directly is difficult to do. There are few brokers that are well-connected enough to be able to bring to the table a qualified and interested buyer. Most other agents, unfortunately, are not able to use Pocket Listings to their advantage.
Pocket Deed is looking to revolutionize the way “Pocket Listings” are marketed and discovered, by combining the mass exposure of public listings with the benefits of “Pocket Listings”.
Pocket listings uploaded to the Pocket Deed platform are available to BUYERS EXCLUSIVELY, connecting listing agents directly with buyers. Not with other agents. Not requiring a commission split.
Pocket Deed ensures the integrity of this process by keeping the exact listing address hidden, and instead showing a ½ mile area where the property is located. If a potential buyer wants to know the exact location, to see the property, or to write an offer, they would need to contact the listing broker directly through Pocket Deed. Only users with ‘buyer accounts’ are able to contact the listing broker for more information. The buyer must also confirm two things before their message to the broker will be sent:
1) I understand I am contacting the listing broker(s) directly.
2) I understand the listing broker(s) will represent both the seller and myself if I purchase the property.
This is a revolutionary way to connect brokers with prospective buyers and to promote Pocket Listings.
Before taking a listing public, remember to reserve a period of time to promote the listing as a ‘Pocket Listing’. It will show your client how valuable and well connected you are. If you succeed, it benefits everyone involved in the transaction.