For many people, deciding the ideal way to sell on a property can be pretty tough to work out and understand. Knowing whether you should go down the route of using an exclusive listing, or whether you would be best suited in turning to a normal real estate agent, can be quite tough to work out.
Not quite sure where to begin on that front? Then you should definitely consider the importance of looking into pocket listings.
What Are Exclusive Listings?
An Exclusive Listing is basically where you take yourself to one particular venue alone to carry the sale out. This means that the property is seen as one that just that specific group is offering. Seen as these groups tend to have friends and colleagues that they can rely upon to get the exclusive listings purchased, it can make a lot of sense to help move a sale process along quicker.
Basically, exclusive listings let you work with just one agency to make you a #1 priority. Instead of having lots of agencies just trying to move you on, you’ll have one dedicated agency who’ll be doing everything they possibly can to get you some movement on your progress.
This suits everyone, then. The seller gets a chance of a quick and near-guaranteed sale. The buyer gets a home at a price they like from a group they trust. The agency makes a nice commission for the hard work that they put in. This is more or less what you would expect if you used the best real estate agency, so an exclusive listing gives you that same authority and power.
Seller Benefits of a Pocket Listing
However, there are other benefits to consider from going down this route. Whilst it is true that everyone does benefit from a pocket listing, the seller can especially benefit by having access to;
- The ability to choose an agency that they feel really matches their style. Rather than having to go with an agency that seems *OK*, this allows sellers to be extremely picky about who they hire and what they actually bring to the table in the first place.
- A much closer and more specific relationship from start to finish. Pocket listings give you a more exclusive feel. Rather than being in the queue for a sale, you are the queue! This makes it easier to push through a sale and get you the movement you need.
- You’ll get a higher quality of prospect, of people who are actually looking to make a purchase. Many people struggle with this as they lack the depth of selection needed to get the sale they want. This helps to change that accordingly.
- Get access to more exclusivity, which is only going to help you in the future. This will help to guarantee that agencies will give you more priority, as you get more resources provided.
As you can see, using pocket listings is a major benefit – for you, the seller and the agency themselves. This offers a win/win/win scenario that lets everyone benefit, but the seller especially. Be sure to use this to your advantage!